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Digital Marketing for Beginner

Join today to become a successful digital marketer and set your career to success.

(DIGITAL-MARKET.AE1) / ISBN : 978-1-64459-538-1
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About This Course

This ‘Digital Marketing Course for Beginner’ is the perfect launchpad for all those wanting to boost their social media presence. Whether you are a marketing professional, entrepreneur or online content creator, this course will equip you with the fundamentals required to navigate successfully through the dynamic digital world. Dive deep into understanding the fundamentals and its key components - search engine optimization (SEO) and search engine marketing (SEM). Discover the tips and tricks for creating audience-specific engaging content for various digital platforms. Learn how to create brand awareness and customer engagement using the social media platform. This digital marketing course also includes monetizing tools and techniques like email marketing, lead generation and traffic conversion. By the end of this beginner Digital Marketing course, you’ll be able to implement successful social media campaigns and drive your brand’s organic growth.

Skills You’ll Get

  • Understanding customer needs and preferences
  • Effectively communicating the brand essence & marketing message 
  • Analyzing site traffic for optimizing campaigns
  • Understanding of digital marketing (SEO & SMO)
  • Running email marketing campaigns
  • Using Google Analytics for analyzing web traffic and user behavior
  • Running PPC campaigns on various platforms
  • Creating and managing innovative marketing campaigns across various platforms

Download Course Outline

1

Introduction

  • About This Course
  • Assumptions
  • Icons Used in This Course
  • Where to Go from Here
2

Understanding the Customer Journey

  • Creating a Customer Avatar
  • Getting Clear on the Value You Provide
  • Knowing the Stages of the Customer Journey
  • Preparing Your Customer Journey Road Map
  • Optimizing the Customer Journey
  • Avoiding an Optimization Mistake
3

Choosing the Right Marketing Campaign

  • Establishing Marketing Objectives
  • Defining a Digital Marketing Campaign
  • Understanding the Three Major Types of Campaigns
  • Balancing Your Marketing Campaign Calendar
  • Choosing the Campaign You Need Now
  • Viewing Your Digital Marketing through the Campaign Lens
4

Crafting Winning Offers

  • Offering Value in Advance
  • Designing an Ungated Offer
  • Designing a Gated Offer
  • Designing Deep-Discount Offers
  • Maximizing Profit
5

Pursuing Content Marketing Perfection

  • Knowing the Dynamics of Content Marketing
  • Finding Your Path to Perfect Content Marketing
  • Executing Perfect Content Marketing
  • Distributing Content to Attract an Audience
6

Blogging for Business

  • Establishing a Blog Publishing Process
  • Applying Blog Headline Formulas
  • Auditing a Blog Post
7

Taking Stock of 65 Blog Post Ideas

  • Defeating Writer’s Block
  • Creating Stellar Content without All the Fuss
8

Building High-Converting Landing Pages

  • Exploring the Types of Landing Pages
  • Creating a Lead Capture Page
  • Creating a Sales Page
  • Grading a Landing Page
9

Capturing Traffic with Search Marketing

  • Knowing the Three Key Players in Search Marketing
  • Targeting Search Queries
  • Optimizing Your Assets for Specific Channels
  • Earning Links
10

Leveraging the Social Web

  • Social Channels
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • The Social Success Cycle
  • Listening to the Social Web
  • Influencing and Building Brand Authority
  • Networking That Moves the Needle
  • Selling on Social Channels
  • Avoiding Social Media Mistakes
  • Knowing When to Automate
11

Tapping into Paid Traffic

  • Visiting the Traffic Store
  • Understanding Traffic Temperature
  • Choosing the Right Traffic Platform
  • Setting up Boomerang Traffic
  • Troubleshooting Paid Traffic Campaigns
12

Following Up with Email Marketing

  • Understanding Marketing Emails
  • Sending Broadcast and Follow-Up Emails
  • Building a Promotional Calendar
  • Creating Email Campaigns
  • Writing and Designing Effective Emails
  • Cuing the Click
  • Getting More Clicks and Opens
  • Ensuring Email Deliverability
  • List Hygiene
13

Crunching Numbers: Running a Data-Driven Business

  • Leveraging the Five Google Analytics Report Suites
  • Understanding Where Your Traffic Is Coming From
  • Tracking the Origins of Site Visitors
  • Creating Goals to See Who’s Taking Action
  • Segmenting Your Audience with Google Analytics
  • Honing In on Your Audience
  • Putting It All Together
14

Optimizing Your Campaigns for Maximum ROI

  • Understanding Split Testing
  • Selecting Page Elements to Optimize
  • Getting Ready to Test
  • Preparing to Launch
  • Calling a Test
  • Knowing How a Test Performed
  • Analyzing the Test
15

The Ten Most Common Digital Marketing Mistakes

  • Focusing on Eyeballs Instead of Offers
  • Failing to Talk about Your Customers (and Their Problems)
  • Asking Prospects for Too Much, Too Soon
  • Being Unwilling to Pay for Traffic
  • Being Product Centric
  • Tracking the Wrong Metrics
  • Building Assets on Other People’s Land
  • Focusing on Your Content’s Quantity Instead of Quality
  • Not Aligning Marketing Goals with Sales Goals
  • Allowing “Shiny Objects” to Distract You
16

Ten Trending Digital Marketing Skills to Add to Your Resume

  • Content Marketing Positions
  • Paid Media Manager
  • Search Engine Optimization (SEO) Manager
  • Social Media Marketing
  • Community Management
  • Video Marketing and Production Positions
  • Web Design and Development Positions
  • Data Analysis Positions
17

Ten Essential Tools for Digital Marketing Success

  • Building a Website
  • Hosting a Website
  • Choosing Email Marketing Software
  • Considering Customer Relationship Management (CRM) Software
  • Adding a Payment Solution
  • Using Landing Page Software
  • Sourcing and Editing Images
  • Managing Social Media
  • Measuring Your Performance: Data and Analytics
  • Optimizing Your Marketing

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This Digital Marketing course will provide you the training, tools and techniques needed for creating innovative marketing campaigns that translate into viral trends with staggering success rates.

There are a lot of beginner-friendly courses available online. You can join any course depending on your budget and time. Make sure that you choose a reliable online learning platform like uCertify that provides added support, instructor access and prep assignments for an improved learning experience.

You can explore a wide range of exciting career paths after completing this course. The potential career opportunities include digital marketing executive, social media social media specialist, SEO specialist,  PPC consultant, content marketing manager, email marketing specialist, and web analyst.

It is a comprehensive study that covers many topics and requires real-world training to become a successful marketer. For a beginner it would take at least 3 months to learn the fundamentals, mastering the concepts would take anywhere between 6 months to 1 year.

All those wanting to explore the interesting realm of social media marketing can join this course that includes marketing professionals, entrepreneurs, small business owners, and anyone interested in building a career in the digital space.

An ideal course will equip you with the understanding to run successful campaigns in the digital landscape. Choose one that suits your current level of understanding, for eg, if you are a novice go for a Digital Marketing for Beginners course, if you have some experience go for an intermediary course, and if you are an experienced professional then opt for an advanced level course.

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